FRFP
Last Updated April 2026
Phone: (540) 212-9374
Email: orders@firstresponsefireplaces.com
Business Address: 1314 North Royal Avenue Suite B, Front Royal, VA 22630
First Response Fireplace Products, LLC ("we," "us," or "our") is committed to protecting your privacy. This Privacy Policy describes how we collect, use, and safeguard your personal information when you visit firstresponsefireplaces.com or interact with us through sales, marketing, or customer service. By using our site, you agree to the practices described in this Privacy Policy. This policy applies to website use, customer communications (phone or email), product orders and fulfillment, and social media engagements. "You," "visitor," or "customer" refers to both website visitors and purchasers.
We collect personal information you voluntarily provide to us, as well as certain information automatically when you use our Services.
Information you provide directly includes your full name, phone number, email address, mailing and billing address, purchase and order details, contact preferences, and feedback or communications you send us.
When you visit our site, we automatically collect certain technical data that does not directly identify you, including your IP address and approximate location, browser type and device information, operating system and language preferences, pages visited, session duration, referring URLs, and shopping cart and transaction activity.
Payment transactions are processed and stored by Stripe. We do not store your full payment card details on our servers. Please review Stripe's privacy policy at stripe.com/privacy. Phone calls may be monitored or recorded for quality and training purposes.
We use cookies, web beacons, pixels, and similar technologies to improve your experience, deliver relevant content, and measure marketing effectiveness. We also use Google Analytics for website monitoring and Google Ads for advertising. Google Analytics does not identify individual users. You can learn more at Google's Privacy Policy. You can manage cookie preferences through your browser settings, though doing so may affect site functionality. See our Cookie Policy for details.
We use your personal information to process and fulfill orders, payments, returns, and exchanges; communicate with you about your orders and account; provide customer support and respond to inquiries; send administrative and service-related notifications; send marketing and promotional communications where you have consented or as permitted by law; deliver personalized advertising based on your interests; analyze site usage and improve our services; prevent fraud and maintain security; and comply with applicable legal obligations. You may opt out of marketing communications at any time. See Section 12 for details.
We do not sell your personal information. We may share your information with trusted third parties strictly to support our business operations, including payment processors (Stripe) to handle transactions securely, shipping carriers (UPS, FedEx, USPS) to fulfill and deliver orders, email service providers to send order confirmations and communications, Google Analytics and Google Ads for website analytics and advertising, and legal or governmental agencies when required by law or to prevent fraud. We may also share or transfer information in connection with a merger, acquisition, or sale of company assets. In such cases, we will notify you before your information is transferred and becomes subject to a different privacy policy. We require all third-party service providers to maintain appropriate data protection standards.
We use cookies and similar technologies to maintain site security, remember your preferences, and support advertising. Third-party partners may also use cookies on our site for analytics and advertising purposes, including remarketing and abandoned cart reminders. You can opt out of targeted advertising by adjusting your browser settings or submitting a request as described in Section 12. See our Cookie Policy for full details on the technologies we use and how to manage your preferences.
We implement industry-standard technical and organizational security measures to protect your personal information. Sensitive data such as payment details is encrypted using SSL/TLS technology. Access to customer data is restricted to authorized personnel only. Our service providers are contractually required to adhere to applicable data protection standards. However, no electronic transmission or storage system is 100% secure. While we do our best to protect your information, we cannot guarantee absolute security. You access our Services at your own risk and should do so within a secure environment.
We retain your personal information for as long as necessary to fulfill the purposes described in this policy, including order fulfillment, customer service, and compliance with legal obligations. Order and transaction data is typically retained for 7 years for tax and accounting purposes. When retention is no longer required, we securely delete or anonymize your information.
Our Services are not directed to individuals under 18 years of age. We do not knowingly collect personal information from children under 18. If you believe a child has submitted personal information to us, please contact us immediately at orders@firstresponsefireplaces.com and we will take prompt steps to delete that data.
Most web browsers include a Do-Not-Track ("DNT") setting. Our website does not currently respond to DNT browser signals, as no uniform technical standard for honoring these signals has been finalized. California law requires us to disclose this practice. If a standard is adopted that we are required to follow, we will update this policy accordingly.
California residents have the right to know what personal information we collect and how it is used and shared; access a copy of the personal information we have collected about them; request deletion of their personal information subject to certain exceptions; correct inaccuracies in their personal information; opt out of the sale or sharing of personal information including via the Global Privacy Control (GPC); and receive non-discrimination for exercising their CCPA rights.
Categories of personal information we collect include identifiers such as name, email, phone, IP address, and postal address; commercial information such as purchase history and order details; internet activity such as pages visited and session data; and geolocation data such as approximate location via IP address. We do not sell personal information and have not sold or shared personal information with third parties for commercial purposes in the preceding 12 months.
Phone numbers and SMS consent collected for communications purposes will not be shared with any third party or affiliate for marketing purposes.
Under California Civil Code Section 1798.83 (the "Shine the Light" law), California residents may request once per year and free of charge the categories of personal information we disclosed to third parties for their direct marketing purposes. To make such a request, contact us using the details in Section 17.
To exercise your California rights, submit a data subject access request at firstresponsefireplaces.com/support/, email orders@firstresponsefireplaces.com, or call (540) 212-9374.
Virginia residents have rights under the Virginia Consumer Data Protection Act, including the right to confirm whether we are processing their personal data, access their personal data, correct inaccuracies, request deletion, obtain a copy of personal data previously provided, and opt out of targeted advertising, the sale of personal data, or profiling for decisions with significant effects. To exercise these rights, contact us using the details in Section 17. We will respond to verified requests in accordance with applicable law.
Regardless of your location, you may request access to or a copy of your personal data, correct or update your information, request deletion of your data subject to legal obligations, object to the use of your data for marketing, restrict data processing in certain circumstances, or request data portability. To opt out of marketing emails, click "unsubscribe" in any email we send. To opt out of SMS, reply "STOP." To exercise any other rights, submit a request at firstresponsefireplaces.com/support/, email orders@firstresponsefireplaces.com, or call (540) 212-9374. We may need to verify your identity before processing your request. You may also designate an authorized agent to make a request on your behalf, provided the agent supplies signed written authorization from you.
Our servers are located in the United States. By using our Services, you consent to the processing and transfer of your information in and to the United States, where data protection laws may differ from those in your country.
Our site may contain links to third-party websites. We are not responsible for the content or privacy practices of those sites. We encourage you to review the privacy policy of any external site you visit.
We comply with the CAN-SPAM Act. All marketing emails include a clear unsubscribe option, and we honor opt-out requests within 10 business days. You will continue to receive transactional and service-related emails even after opting out of marketing.
We may update this Privacy Policy periodically to reflect changes in our practices or applicable law. The revised date at the top of this policy indicates when it was last updated. We encourage you to review this policy regularly. Material changes will be communicated by prominently posting a notice on our website or by direct notification.
If you have questions or concerns about this Privacy Policy or your personal information, please contact us at:
First Response Fireplace Products, LLC 1314 North Royal Avenue Suite B Front Royal, VA 22630
Phone: (540) 212-9374
© 2026 First Response Fireplace Products, All rights reserved
